How does a person in UTC actually know which is the absolute deadline for him/her? Display the right local date and time - Suppose you want to add a countdown timer to a sales page promotion that closes at 5 PM today at PST time.Since countdown timers are animated and equipped with numbers, people’s eyes take there. In this era where a typical internet user is bombarded with tons of ads every day, it’s hard to get people’s attention regardless of age, location, or affinity group. Animated objects or motions as a whole take people’s attention. Get people’s attention - One of the fantastic facts about website countdown timers is that they are animated.Put a countdown timer on top of the email subscription form and see how quickly people sign up. Countdown timers are proven to be one of the most effective ways to entice urgency without any additional mechanics. Create a sense of urgency - People act fast when triggered by an emotion, especially Urgency, and scarcity.Why should you use countdown timers on web pages? That is why you see many marketers utilize online website countdown timers in their funnels. In fact, many studies and experiments have proven that using countdown timers in marketing campaigns results in improved results. Whenever I add a small countdown timer clock to a lead page, I see more opt-ins, more engagement in giveaway share pages/widgets, and more sales in sales and checkout pages. It amazes me, again and again, every time I split test landing pages with and without website countdown timers.
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