Timmy, Johnny and Spike are psychographic profiles for Magic players. Why not game design? The Play's The Thing But the field of psychographics has advanced over the years and is now used to help in all sorts of fields. In advertising, psychographic profiles are used to understand what motivates people to buy a particular item versus another. The idea of a psychographic profile is that by isolating different personality traits and behaviors you can understand what motivates a particular type of person to act in a certain way. In one of my advertising classes, I stumbled onto a neat little tool called a psychographic profile. Now, I majored in broadcast & film (yes, I managed to pick a major where watching television and movies were actually homework), but I was also forced to dip my toe into the schools two other sections – journalism and advertising/public relations. You see, when you attend a communications school, they make you sample classes in all the different aspects of communication. This is where my communication background helped me out. In short, I had to ask a number of questions: What does a Magic player want when they play Magic? What are their reasons for playing? What makes them happy? In order to create an emotional response, I had to understand what emotions I was trying to evoke. This is the same way I design Magic cards. I write to create an emotional response in my readers. So this begs the question of how I function as a writer. After all, to me, they were both forms of creative expression. This meant that I approached card design the same way I approached writing a story. I, on the other hand, had majored in communications. Everyone else majored in something that involved a lot of numbers, be in mathematics, engineering, or a number of different sciences. The way I put it back then was I was the one R&D guy that studied words in college. When I was hired into R&D, I was a bit of an oddity. What or who are Timmy, Johnny, and Spike? To answer this question, let me begin by flashing back ten years. I will be walking through each of the player types (for the benefit of the second group), but going into much greater detail this time, including looking at some of the subsets of each profile (for the benefit of the first group – and I guess the second group as well). This column will have something for both types of readers. The second will be learning about this R&D classification for the first time. The first will have read the original article or at least be aware of the three terms. Reprinted with permission.This column will have two distinctively different readers. In no event will Freddie Mac be liable for any damages arising out of or related to the data, including but not limited to direct, indirect, incidental, special, consequential, or punitive damages, whether under a contract, tort, or any other theory of liability, even if Freddie Mac is aware of the possibility of such damages.Ĭopyright, 2016, Freddie Mac. Use of the data is at the user’s sole risk. For more information regarding Freddie Mac’s enhancement, see their research note.ĭata are provided “as is” by Freddie Mac®, with no warranties of any kind, express or implied, including but not limited to warranties of accuracy or implied warranties of merchantability or fitness for a particular purpose. The weekly mortgage rate is now based on applications submitted to Freddie Mac from lenders across the country. On November 17, 2022, Freddie Mac changed the methodology of the Primary Mortgage Market Survey® (PMMS®).
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